A conference held in a new location annually, bringing together sales reps, corporate employees, and execs. Each year a new theme is chosen and a design system is created marrying the message with visuals. The branding is implemented on a variety of materials from environmental design like large scale banners, to swag for attendees, and digital presentation decks. The theme and design elements are carried on throughout the new sales season to reiterate the goals and initiatives of the year. Madison was responsible for the art direction of five Spirit Rallys during her time at Varsity Spirit and was brought on for the conceptualization of a sixth as a contract artist.