A traveling footwear experience set up at hundreds of events all over the country for thousands of athletes and their coaches to see, feel, and try on Varsity shoes. Manned by the Varsity Footwear Intelligence team to educate on technical features and benefits, and outfitted with a tumbling mat for athletes to try out their skills in Varsity Footwear.

Comprised of six mobile boxes that open on hinges to reveal display shelving for Varsity shoes and stand on casters for easy mobility and a wide range of set up options. Four of the six boxes are totally customizable to swap out the product, features, and messaging based on the audience. The remaining 2 boxes display the Varsity Footwear logo on the outside and house shelving on the inside for shoe boxes in all sizes.